Now Viewing — Project 02 / 06
Hero
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Operation Moblization
Humanitarian, Information Design
2024
Elliott & Isabelle
Private Events, Letterpress Invitation
2026
Chapman University
Education, Wayfinding Signage
2023
Boot Barn
Apparel, Graphics & Branding
2024
Scurbbr.ai
Technology, Visual Identity
2026
Fig. 1
Fig. 1APP IN CONTEXT

The interface as it's actually used: one-handed, on a platform, checking a ticket before a train.

Fig. 2
Fig. 2TICKET PURCHASE FLOW

Four screens, one transaction: select a route, search the journey, pay, confirm. The whole task collapsed into steps someone can move through without thinking about it.

Fig. 3
Fig. 3RESEARCH: AUDITING THE EXISTING APP

A pass through the live app before designing anything, flagging what wasn't working: tools that exit to a website, no visual distinction between urgent and routine alerts, no hierarchy, no onboarding. Six months of the redesign traces back to problems documented here.

Fig. 4COLOR & TYPE EXPLORATION

Started from Metrolink's existing brand blue and worked outward from there, testing a range of pairings before narrowing to two: a pale lavender for surfaces, and a saturated #181EFE for anything interactive. Metropolis carried both, holding up on dense schedule screens and simpler confirmation moments alike.

MetroLink
Redesigning the route from search to seat.
Overview

A first-time rider approaches public transit with a private uncertainty: whether they bought the right ticket, chose the right route, understood the time correctly, and will know what to do when the train arrives. The interface should reduce that uncertainty. Too often, it performs it. Metrolink's ticketing experience felt closer to paperwork than movement. This redesign treated the app as part of the ride itself, a sequence of decisions that needed to feel already in motion before the train even arrived.

Design

The visual system was built around a single conviction: that buying a ticket should feel like the beginning of something, not a form to get through. High-contrast blue, a softer pastel accent, and watercolor illustration brought warmth to a category that usually settles for utility.

Case Study

The audit surfaced five distinct failure modes in the existing app: broken user flows, buried navigation, a home screen that violated Hick's Law, and alert content that looked identical to routine information. Each had a fix, but the fixes shared a common logic.

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Back to All Works
Now ViewingProject 02 / 06
Metrolink
Metrolink
Public Transit, UX/UI Design
Playing Next
Back to Home
Operation Mobilization
Humanitarian, Information Design
2024
Elliot & Isabelle
Private Events, Letterpress Invitation
2026
Chapman University
Education, Wayfinding Signage
2023
Boot Barn
Apparel, Graphic & Brand Systems
2024
Scrubbr.ai
Technology, Visual Identity
2026
Fig. 1
Fig. 1APP IN CONTEXT

The interface as it's actually used: one-handed, on a platform, checking a ticket before a train.

Fig. 2
Fig. 2TICKET PURCHASE FLOW

Four screens, one transaction: select a route, search the journey, pay, confirm. The whole task collapsed into steps someone can move through without thinking about it.

Fig. 3
Fig. 3RESEARCH: AUDITING THE EXISTING APP

A pass through the live app before designing anything, flagging what wasn't working: tools that exit to a website, no visual distinction between urgent and routine alerts, no hierarchy, no onboarding. Six months of the redesign traces back to problems documented here.

Fig. 4COLOR & TYPE EXPLORATION

Started from Metrolink's existing brand blue and worked outward from there, testing a range of pairings before narrowing to two: a pale lavender for surfaces, and a saturated #181EFE for anything interactive. Metropolis carried both, holding up on dense schedule screens and simpler confirmation moments alike.

MetroLink
Redesigning the route from search to seat.
Overview

A first-time rider approaches public transit with a private uncertainty: whether they bought the right ticket, chose the right route, understood the time correctly, and will know what to do when the train arrives. The interface should reduce that uncertainty. Too often, it performs it. Metrolink's ticketing experience felt closer to paperwork than movement. This redesign treated the app as part of the ride itself, a sequence of decisions that needed to feel already in motion before the train even arrived.

Design

The visual system was built around a single conviction: that buying a ticket should feel like the beginning of something, not a form to get through. High-contrast blue, a softer pastel accent, and watercolor illustration brought warmth to a category that usually settles for utility.

Case Study

The audit surfaced five distinct failure modes in the existing app: broken user flows, buried navigation, a home screen that violated Hick's Law, and alert content that looked identical to routine information. Each had a fix, but the fixes shared a common logic.

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